Impact of Broadband Access on Agritourism Operations in the United States
Agritourism is a growing sector that can provide opportunities for rural entrepreneurs and boost rural development in the US. Online presence is crucial for agritourism operators because they cater to consumers. In this study, we employ count data regression models to investigate the relationship between broadband adoption and the number of agritourism operations. Our analysis shows that access to fast broadband internet in 2012 significantly increased the number of agritourism operations in 2017, underscoring the pivotal role of broadband connectivity in facilitating farmer-consumer interactions.
Authors: Claudia Schmidt, Luyi Han, Arian Khaleghi Moghadam, Stephan J. Goetz
Publication: Presented at 2023 Agricultural and Applied Economics Association Meeting Date Published: July 22, 2023
Tags: agritourism, broadband
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